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Friday, May 6, 2011

How to Start a Web Hosting Business from Scratch

The web hosting industry is at the heart of all e-commerce and online business opportunities, as every website online needs a web server to function. Not only does web hosting provide the tools and resources needed to build online businesses in nearly any industry, it also provides business opportunities in and of itself. By utilizing reseller hosting plans you can start a web hosting business from scratch with minimal effort and investment, and absolutely no expertise or experience. While not all hosting resellers will be successful, by following the tips below you may be able to build a web hosting business from scratch.

Choosing a Reseller Hosting Plan

Your reseller hosting plan will be the service that gives you access to wholesale server resources, which can be split up into plans and allocated amongst your customers as you see fit. Thus, it is important to consider the features and attributes of each plan carefully before purchasing one. As a general rule of thumb, the more comprehensive the hosting plan, the cheaper the server resources will be overall. Just as in any other industry, if you purchase server resources in bulk you receive the greatest discounts and will be able to earn the highest profit margins from your clients. It is also imperative to choose a hosting provider that is known for being reliable, as their reliability will reflect on the reputation of your own hosting business.

Creating Effective Hosting Plans and Building a Professional Website

Fortunately, during the process of selecting a good reseller hosting plan you’ll get a good idea of what hosting clients are looking for when they shop for a web hosting service. Put yourself in the shoes of your clients and begin creating hosting plans that could realistically compete with other web hosts. One of the best ways to do this is to distinguish your plans from other hosts’ by offering additional web-based services, and sizing your plans differently than other hosts. For example, if you are a web developer, programmer, or Internet marketer, you can bundle your site creation and promotion services with your hosting plans to solicit more clients. You can also use the robust site builder tools provided within your reseller hosting account to create professional web hosting websites that advertise your services.

Branding and Advertising Your Hosting Services

Reseller hosting plans also allow you to customize the control panel of your customers’ hosting accounts with the logo of your business. This will help you effectively establish your company’s brand and portray professionalism to your clients by distinguishing yourself from the competition. Reseller hosting plans also include free advertising credits for search engines and social networking sites such as Yahoo, Google, Bing, and Facebook. You can utilize these advertising credits to immediately begin promoting your hosting services to targeted audiences via pay per click advertising, which appears on the sides and above search engine results when related keywords are searched for.

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